My only previous experience with Pop & Bottle was a rather lackluster canned latte, so I did not have high hopes for the concentrate. To be frank, I thought it would be weak and I'd need 2-3x the amount to make a decent iced coffee. Wow, was I wrong. This stuff pours out and the color is like the deepest, darkest well at night. It is so rich and creates the perfect base for my lightly sweetened oatmilk cold brew. Very pleasantly surprised, and I'll definitely buy again next time there is a sale.