Customers say this mocha coffee concentrate delivers rich, smooth flavor with convenient preparation. Many reviews mention its versatility for making iced coffee, lattes, and americanos with just one tablespoon. Users appreciate the strong aroma and concentrated formula that makes up to 16 cups per bottle. Common feedback includes praise for the attractive glass packaging and customizable strength options. While most find the mocha flavor pleasant, some note it's milder than expected or prefer stronger chocolate notes. Reviews frequently address the product's convenience for busy mornings and value despite the higher upfront cost. Some mention needing more concentrate than recommended for desired strength.