The Matcha Oat Milk Latte used to be a delicious, refreshing drink that highlighted the natural sweetness and taste of good quality matcha making it a natural choice over any other company’s matcha offerings even before considering the addition of the functional mushroom blend which both added to the health benefits and complimented the flavor of the matcha. In stark contrast to this amazing product, the new recipe is sickly sweet, lacks any taste of matcha (to say nothing of its flavor nuances -perhaps a cover for switching to a much lower grade matcha), and they’ve taken away the functional mushroom blend - which the website still has in the description of the drink and still includes in description of the health benefits of the drink.

The new ingredients include rosemary and turmeric- two plants that, while possessing wonderful health benefits, have strong flavor profiles that are in opposition to the more delicate flavors of matcha. Why offer a matcha latte if you don’t want it to taste like matcha??

Though many tout innovation as a must for recipes, the continued popularity of many beverages with long histories underscores the importance of sticking to well-loved recipes. Changing a popular recipe to try to appeal to everyone by reducing it to the blandest yet overly sweetened version possible- that’s the recipe for no sales.

I’m personally heartbroken by this change, as are several friends I introduced to this previously lovely latte. We will all be getting our…